It's a Metaphor Stol od Emanuele Di Bacco

Dizajn It's a Metaphor Stol od dizajnera Emanuele Di Bacco je visoko cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u kategoriji Dizajn Namještaja.

BronzaNamještaj· 2020

It's a Metaphor Stol

autor Emanuele Di Bacco

Klijent: Gladstone London

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Namještaj

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Dizajn

O dizajnu It's a Metaphor Stol

Ovaj projekat je zabavan sam po sebi, istovremeno podižući društvenu svijest o ravnopravnosti spolova. Konkretno, koristi metaforu koja izvire iz sumoa, jednog od sportova koji u japanskom društvu najviše dominira muškarac. Ženama se ne dopušta da se profesionalno takmiče u ovom sportu s obzirom na seksistička pravila, koja ih ograničavaju izvan hrvačkog prstena zbog nečistoće zbog menstrualne krvi. Kucajući sumo ratnika u zemlju, u službi saksije za cveće ili bilo koje druge potrebe, ljudi mogu imati, desekrate koje sumo i mačo dominaciju još uvek drži, jednostavnim korišćenjem ironije i humora.

Priznanje

O nagradi Brončana nagrada A' Design Award

It's a Metaphor Stol je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da It's a Metaphor Stol bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. It's a Metaphor Stol sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a furniture product able to speak and provoke, challenging with irony and a clumsy smile unethical behaviors of our times.
Dimenzije i pakovanje: Measures are in mm.

Glass platform ø: 1800 / Glass platform thickness: 10 / Body with: 850 / Body height: 750 / Body depth: 1000
Oznake: table, social design, equality of the sexes, Japan, sumo
Tehnologija proizvodnje: 3D-printed assembled object. It can be produced either way with Eco-friendly 3D-printed Poly Lactic Acid filaments or carbon fibers. The structure is divided in multiparts, hand refined and assembled. Successively the whole body is glazed by immersion and finished with a vitreous enamel coating.
A round tempered glass is based on the structure and secured using discreet clear glass high-grip bumpers, specifically designed for the purpose.

The structural analysis take into consideration the chosen materials and the multipart splitting process, where every cut and internal printed reinforcements are made to dump and sustain the weight the structure will go through.
Dizajnerski izazov: The creative challenge of this project is to combine the practical function of a furniture piece and communication contents as a means of social commitment. Sumo wrestlers are so well regarded and revered in society to be almost considered as macho semi-gods in their country; placing one of them in a conscious submissive position -grateful and happy to help others- wishes to rebalance a more male-dominated thinking to a non-discriminatory one.
Istraživanje: The main focus of this project -together with many pieces produced by our design studio- is to raise awareness about social rights and equal opportunity. Specifically, the target of our research was speaking about the equality of the sexes without being moralistic or patronising; in order to do this we chose to use irony and humour, two powerful rhetorical devices to convey a disputed concept without too much bloodshed.
Inspiracija: "The piece of wood came alive and it was able to speak". That's pretty much what happened to Carlo Collodi's Pinocchio; likewise, adding communication contents to a product, gives this object an identity and the ability to speak to people.
This project is poking fun at itself while aim to raise social awareness on equality of the sexes. Specifically, it uses a metaphor which springs from sumo, one of the most male dominated sport in the Japanese society. Women are not allowed to compete professionally in this sport given sexist rules, which by tradition border them outside the wrestling ring as a result of their "impurity" by reason of the menstrual blood.
Knocking a sumo warrior to the ground at the service of a flower pot -or any other need people may require from a table- ironically desecrates this macho dominance still present in some traditions.
Trajanje projekta: The project has started in December 2019 in London and finished, as it is shown, in February 2020. Currently, the table has a unique prototype and will be ready to be produced and launched serially in May 2020.
Tok rada: A table which can hosts up to 10 seaters. Ideal to be placed wherever an open minded spirit is at home.
Patenti: Copyrights belong to Emanuele Di Bacco
Članovi tima: Emanuele Di Bacco