Dizajn W Atlanta Midtown Enterijer hotela od dizajnera Virserius Studio je visoko cijenjeni dobitnik prestižne nagrade 2020 Željezna nagrada A' Design Award u kategoriji Dizajn Ugostiteljstva, Rekreacije, Putovanja i Turizma.
ŽeljezoUgostiteljstvo· 2020
W Atlanta Midtown Enterijer hotela
autor Virserius Studio
Klijent: Virserius Studio
Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Ugostiteljstvo
Verificirani dobitnik nagrade
Verificirajte status nagrade za #96698Dizajn
O dizajnu W Atlanta Midtown Enterijer hotela
W Atlanta Midtown je enterijer hotelskog lobija i bara u Atlanti, u državi Džordžija, Sjedinjene Američke Države. Dizajn se zasniva na imanju i tajnom vrtu izmišljenog lika po imenu Arthur, koji tokom svojih brojnih putovanja širom svijeta sakuplja umjetnička djela i predmete. Lobi i bar prostiru se na oko 929 kvadratnih metara. Namještaj izrađen po mjeri, podne obloge, umjetnička djela i digitalne zidne obloge oblikuju dnevni boravak i botanički vrt. Jedan kutak inspirisan je narodnom pričom Hiljadu i jedna noć i uključuje oslikanu umjetnost na plafonu. Terase raspoređene u nivoima, s amfiteatralnim sjedištima, pružaju prostor za rad, razgovor ili privatna okupljanja.
Priznanje
O nagradi Željezna nagrada A' Design Award
W Atlanta Midtown Enterijer hotela je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da W Atlanta Midtown Enterijer hotela bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. W Atlanta Midtown Enterijer hotela se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.
Iza dizajna
Press komplet
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Dimenzije i pakovanje
- The lobby and bar measure approximately 929.0304 square metres
- Oznake
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Tehnologija proizvodnje
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Dizajnerski izazov
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Istraživanje
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspiracija
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Trajanje projekta
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Tok rada
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Članovi tima
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Autorstvo slika
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
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