Pop Up Magazine Uvodni Naslov by Rafael de Araujo

Pop Up Magazine Uvodni Naslov by Rafael de Araujo is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Filma, Videa i Animacije Competition Category.

SrebroFilm· 2020

Pop Up Magazine Uvodni Naslov

by Rafael de Araujo

Client: Pop Up Magazine

Srebrna nagrada A' Design Award Winner in Film Category

46,477

Verified Award Winner

Verify Award Status for #97126

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pop Up Magazine Uvodni Naslov

Projekt je bio putovanje na apstraktno i fluidno istraživanje problema bijega (tema za 2019. godinu), pokazujući promjene, nove stvari i posljedice koje proizlaze iz toga. Sve su vizualne snimke čiste i ugodne za gledanje, a za razliku od neugodne stvarnosti iz čina bijega. Dizajn se neprestano mijenja i morfalni oblici u animaciji predstavljaju čin ponovne prilagodbe, uzrokovan nekom vrstom situacije. Bijeg ima različita značenja, tumačenja i gledišta variraju od razigranih do ozbiljnih.

The Recognition

About the Srebrna nagrada A' Design Award

Pop Up Magazine Uvodni Naslov je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Pop Up Magazine Uvodni Naslov bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Pop Up Magazine Uvodni Naslov je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Dimensions & Packaging: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Tags: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Production Technology: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Design Challenge: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Research: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspiration: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Project Duration: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Operation Flow: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Team Members: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Image Credits: Rafael de Araujo, 2019.