ODTU Sanat 20 Dizajn Vizuelnog Identiteta od Kenarkose Creative

Dizajn ODTU Sanat 20 Dizajn Vizuelnog Identiteta od dizajnera Kenarkose Creative je visoko cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

SrebroGrafika· 2020

ODTU Sanat 20 Dizajn Vizuelnog Identiteta

autor Kenarkose Creative

Klijent: Middle East Technical University

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu ODTU Sanat 20 Dizajn Vizuelnog Identiteta

Za 20. godinu ODTU Sanat, godišnjeg umjetničkog festivala Tehničkog univerziteta na Bliskom istoku, zahtjev je bio da se izgradi vizualni jezik kako bi se istakli 20 godina festivala koji su uslijedili. Kao što je zatraženo, naglašena je 20. godina festivala približavajući ga pokrivenom umjetničkom djelu koje će se predstaviti. Sjene istog obojenog sloja koje čine brojeve 2 i 0 stvorile su 3D iluziju. Ova iluzija daje osjećaj olakšanja, a brojevi izgledaju kao da su se rastopili u pozadini. Živi izbor boja stvara suptilan kontrast s mirnoćom valovitih 20.

Priznanje

O nagradi Srebrna nagrada A' Design Award

ODTU Sanat 20 Dizajn Vizuelnog Identiteta je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da ODTU Sanat 20 Dizajn Vizuelnog Identiteta bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. ODTU Sanat 20 Dizajn Vizuelnog Identiteta je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Dimenzije i pakovanje: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Oznake: Visual Identity, Visual Communication, Graphic Design, Branding
Tehnologija proizvodnje: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Dizajnerski izazov: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Istraživanje: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspiracija: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Trajanje projekta: The project started in October 2018 in Ankara and finished in March 2019.
Tok rada: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Članovi tima: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Autorstvo slika: All visual materials were designed and produced by Kenarkose Creative.