Korea Sport Coach Federation Brendiranje I Vizuelni Identitet od Yena Choi and Jinha Seo

Dizajn Korea Sport Coach Federation Brendiranje I Vizuelni Identitet od dizajnera Yena Choi and Jinha Seo je visoko cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2020

Korea Sport Coach Federation Brendiranje I Vizuelni Identitet

autor Yena Choi and Jinha Seo

Klijent: Korea Sport Coach Federation

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

13,836

Verificirani dobitnik nagrade

Verificirajte status nagrade za #98641

Posjetite stranicu Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Korea Sport Coach Federation Brendiranje I Vizuelni Identitet

KSCF je korejska sportska divizija koja okuplja stručnjake vezane za sport, uključujući aktivne i bivše igrače reprezentacije, trenere i vlasnike sportskih ekipa. Logotip srca izvučen je iz osi XY, koji predstavlja euforiju i adrenalin sportaša, trenersku posvećenost i naklonost njihovim timovima i opštu ljubav prema sportu. Logotip srca sastoji se od četiri dela slagalice: uha, strelice, stopala i srca. Uho simbolizira slušanje, strelica simbolizira cilj i pravac, stopalo simbolizira sposobnost, a srce simboliku strasti.

Priznanje

O nagradi Brončana nagrada A' Design Award

Korea Sport Coach Federation Brendiranje I Vizuelni Identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Korea Sport Coach Federation Brendiranje I Vizuelni Identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Korea Sport Coach Federation Brendiranje I Vizuelni Identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimenzije i pakovanje: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Oznake: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Tehnologija proizvodnje: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Dizajnerski izazov: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Istraživanje: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiracija: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Trajanje projekta: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Tok rada: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patenti: Trademark 2020 Yena Choi, James Kim
Članovi tima: B for Brand Creative Team
Autorstvo slika: B for Brand Creative Team