Mitsubishi eK X (Cross) Brošura by Tomohira Kodama

Mitsubishi eK X (Cross) Brošura by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Oglašavanja, Marketinga i Komunikacije Competition Category.

SrebroOglašavanje· 2020

Mitsubishi eK X (Cross) Brošura

by Tomohira Kodama

Client: Mistubishi Motors

Srebrna nagrada A' Design Award Winner in Oglašavanje Category

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Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Brošura

Mitsubishi eK X je brošura kreirana za crossover kei automobil. Brošura predstavlja vozilo kao kompaktni model sa SUV karakterom, aktivnim stilom i niskom potrošnjom goriva. Raspored slijedi koncept Cute Beast koji je vodio i eksterijerni dizajn automobila. Smjela kombinacija žute i crne boje korištena je kako bi privukla pažnju na prvi pogled. Svaka funkcija i performansa prikazana je jasnim redoslijedom. Brošura je napravljena kako bi doprla do kupaca koji žele isprobati nešto novo.

The Recognition

About the Srebrna nagrada A' Design Award

Mitsubishi eK X (Cross) Brošura je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Mitsubishi eK X (Cross) Brošura bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Mitsubishi eK X (Cross) Brošura je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release