Project Yellow Vizualni Ip Dizajn by Yu Chen

Project Yellow Vizualni Ip Dizajn by Yu Chen is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Kompjuterske Grafike, 3D Modeliranja, Teksturiranja i Renderiranja Competition Category.

SrebroKompjuterska Grafika· 2020

Project Yellow Vizualni Ip Dizajn

by Yu Chen

Client: Hubei University of Technology

Srebrna nagrada A' Design Award Winner in Kompjuterska Grafika Category

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Colors

The Design

About Project Yellow Vizualni Ip Dizajn

Project Yellow je sveobuhvatni umjetnički projekt koji konstruira vizualni koncept Everything is Yellow. Prema ključnoj viziji, veliki će se prikazi na otvorenom raditi u raznim gradovima, a istovremeno će se proizvoditi i niz kulturnih i kreativnih derivata. Kao vizualni IP, Project Yellow ima upečatljivu vizuelnu sliku i energičnu shemu boja kako bi formirao jedinstvenu ključnu viziju, što ljude čini nezaboravnim. Pogodno za velike internetske i izvanmrežne promocije, kao i za stvaranje vizualnih derivata, jedinstven je dizajnerski projekt.

The Recognition

About the Srebrna nagrada A' Design Award

Project Yellow Vizualni Ip Dizajn je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Project Yellow Vizualni Ip Dizajn bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Project Yellow Vizualni Ip Dizajn je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen