Hak Hi Kong Rebranding Ybor Luke by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Rebranding Ybor Luke by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

SrebroGrafika· 2020

Hak Hi Kong Rebranding Ybor Luke

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

Srebrna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Hak Hi Kong Rebranding Ybor Luke

Prijedlog koristi tri koncepta za obnovu sustava CI za ribarsku luku Yong-An. Prvi je novi logo koji stvara specifične vizualne materijale izvađene iz kulturnih karakteristika zajednice Hakka. Sljedeći korak je preispitivanje zabavnog iskustva, a zatim stvorite dva lika maskote koji će ih predstavljati i pustite ih da se pojave u novim atrakcijama za vođenje turista u luku. Posljednje, ali ne najmanje bitno, planiranje devet mjesta u unutrašnjosti, okruženje zabavnim aktivnostima i ukusnim kuhinjama.

The Recognition

About the Srebrna nagrada A' Design Award

Hak Hi Kong Rebranding Ybor Luke je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Hak Hi Kong Rebranding Ybor Luke bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Hak Hi Kong Rebranding Ybor Luke je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang