SU-2 Kiteboards Etno Collection Primarna funkcija: Kajtbord by Mateusz Obarek - Gravite Design

SU-2 Kiteboards Etno Collection Primarna funkcija: Kajtbord by Mateusz Obarek - Gravite Design is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Sportske Opreme, Fitnesa i Rekreacijske Opreme Competition Category.

SrebroSportska Oprema· 2020

SU-2 Kiteboards Etno Collection Primarna funkcija: Kajtbord

by Mateusz Obarek - Gravite Design

Client: Su-2 Kiteboards

Srebrna nagrada A' Design Award Winner in Sportska Oprema Category

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Colors

The Design

About SU-2 Kiteboards Etno Collection Primarna funkcija: Kajtbord

SU-2 Kiteboards Etno kolekcija je serija kajtbordova inspirisanih afričkim dizajnom i tradicijom. Kolekcija se sastoji od pet tipova bordova, a svaki tip je namijenjen za drugačiju aktivnost, uključujući lightwind, freestyle i split bordove. Split bordovi su sastavljeni od tri elementa. Svaki bord je izrađen od drveta i karbona, širine 450 mm i dužine od 1480 do 1550 mm. Šareni štampani uzorci podsjećaju na tradicionalne maske i štitove. Grafika je nanesena digitalnom štampom. Kolekcija je razvijena u Poljskoj između 2017. i 2019. godine.

The Recognition

About the Srebrna nagrada A' Design Award

SU-2 Kiteboards Etno Collection Primarna funkcija: Kajtbord je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da SU-2 Kiteboards Etno Collection Primarna funkcija: Kajtbord bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. SU-2 Kiteboards Etno Collection Primarna funkcija: Kajtbord je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new SU-2 kiteboards ETNO collection 2017/19 is a reference to the African roots. Colorful masks are flying shields in the hands of warriors. These are kiteboards for people overcoming their borders, wandering the land and sea, conquering the skies. SU-2 is the first kiteboard brand that reminiscent of African design and tradition in a modern way.
Dimensions & Packaging: 450 mm x 50 mm x 1480 mm to 1550 mm,
The collection consists of 5 types of boards. Each type is designed for different activities. The collections are made of lighwind, freestyle and split boards, composed of three elements. They are made of wood and carbon.
Tags: kiteboards, su2, gravite, obarek
Production Technology: Digital print design, wood and carbon board
Design Challenge: The challenge was to create an original collection of boards. The kitesurfers community is very hermetic, it can be compared to a tribe. Kitesurfing is a colorful sport. this is how the idea of creating boards inspired by African warriors arose each kitesurfer struggles with the watt and the sea, overcomes his weaknesses
Research: Analyzing the kitesurfing market, we came to the conclusion that the competition projects do not have a leading idea. They are based mainly on geometric abstract motives. Our thinking went in a different direction, each collection must have ideas based on the personality of the sport. We compared the users to warriors who overcome their weaknesses while practicing this sport. They fight the waves and the wind which gives them happiness
Inspiration: African Roots Inspired
Project Duration: The project started in 2017 and finished in Poland in 2019
Operation Flow: The Su2 brand has thirty years of experience in the production of boards. The company is a precursor who started producing boards in 1999. Many years of experience and an original approach to the design of boards have made the company one of the leaders in the manufacture of this equipment.
Team Members: Mateusz Obarek - Head of Design, Maciej Pokoński - Designer
Image Credits: photographer: Jakub Obarek /
designer: Mateusz Obarek / designer: Maciej Pokoński / constructor: Mariusz Karaźniewicz / model: Kasia Jaworska, Piotr Zabierzowski