Xiao Jing Kofer by Zaiyong Fa is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Modnih i Putnih Dodataka Competition Category.

SrebroModni Dodatak· 2020

Xiao Jing Kofer

by Zaiyong Fa

Client: Taobao Xinxuan

Srebrna nagrada A' Design Award Winner in Modni Dodatak Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiao Jing Kofer

Xiao Jing je kofer s tvrdom školjkom inspiriran kožnim remenima koji su se nekada koristili za učvršćivanje prtljage tokom putovanja. Prednja školjka nosi ispupčeni oblik mreže koji podsjeća na ukrštene remene, sa uzorkom križa na svakom presjeku koji podsjeća na konac za šivanje. Mreža također jača školjku protiv pritiska. Troslojna školjka pruža čvrstoću i otpornost na habanje, a površina je obrađena elektronskim brušenjem. Klizni ležajevi održavaju kretanje glatkim i tihim. Unutrašnjost je podijeljena na odvojene prostore za odjeću, toaletne potrepštine, dokumente i elektroniku.

The Recognition

About the Srebrna nagrada A' Design Award

Xiao Jing Kofer je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Xiao Jing Kofer bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Xiao Jing Kofer je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In my childhood , people used to pack up their luggage with leather straps when they traveled, which was a good way to prevent the luggage from breaking up during the trip. This element is applied to the suitcase: the front shape of "#", like straps used to pack up luggage, and the "X" pattern at the intersection is like sewing thread. These unique elements enable this suitcase to be quickly identified among other products during the trip.
Dimensions & Packaging: 15inch，20inch，24inch
Tags: suitcase,luggage,case,travel,trip
Production Technology: The super-sliding bearings not only make it very smooth when moving, but also reduce the noise well. The 3-layers shell has good strength and wear resistance; the surface of the box adopts electronic scrub technology, which has good visual effect and wear resistance; TSA lock is convenient for users and customs officers to use.
Design Challenge: Fashion and retro are often not easy to exist on a product at the same time. We extract the element from previous soft cloth parcels and apply it to hard-shell suitcases, and make it stylish and retro.
Research: As a department of Alibaba, big data provides great help for us to gain accurate insight into the needs of consumers. We can explore the issues that consumers are most concerned about in each dimension: style, color, size, materials, accessories, price and so on. Focus on these problems can satisfy consumers the most.
Inspiration: Sometimes plastic suitcase is squeezed when using. In order to solve this problem, people often use some structures to strengthen it, but usually these functional structures lack beauty. We were inspired by the way people packed before the advent of hard shell suitcases,. The "#" shape structure causes people to recall the past life, which not only satisfies the beauty, but also improves the strength of the box.
Project Duration: It started in December 2017 and finished in May 2018. Now it becomes a series with different colors,sizes,details.
Operation Flow: The internal structure of the box has been adjusted according to the feedback of a large number of users, and a reasonable layout can improve the efficiency of the use of space. Clothes, toiletries, document passports, electronic products, etc., can be stored in separate space according to frequency and habit, and you can easily find what you need soon.
Team Members: Tang Jiazheng
Fa Zaiyong