Wild Cook Advertising Poster od Ladan Zadfar and Mohammad Farshad

Dizajn Wild Cook Advertising Poster od dizajnera Ladan Zadfar and Mohammad Farshad je visoko cijenjeni dobitnik prestižne nagrade 2020 Željezna nagrada A' Design Award u kategoriji Dizajn Oglašavanja, Marketinga i Komunikacije.

ŽeljezoOglašavanje· 2020

Wild Cook Advertising Poster

autor Ladan Zadfar and Mohammad Farshad

Klijent: Creator studio

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Wild Cook Advertising Poster

Oglašavanje je jedan od najvažnijih dijelova predstavljanja proizvoda. Kako bi mogli predstaviti dizajn, dizajneri trebaju razumjeti glavne aspekte dizajna i da bi ih na umjetnički način predstavili moraju se usredotočiti na njegove najvažnije karakteristike. Predstavljeni dizajn čine reklamni plakati za proizvod koji daju različite mirisi pušenja od glatkog sagorijevanja prirodnih materijala do hrane zbog čega su dizajneri insistirali na prikazivanju prirodnih materijala i izgaranju dima iz njih. Namjera dizajnera bila je potaknuti njihovu znatiželju oko oglašavanja.

Priznanje

O nagradi Željezna nagrada A' Design Award

Wild Cook Advertising Poster je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Wild Cook Advertising Poster bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Wild Cook Advertising Poster se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Oznake: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Tehnologija proizvodnje: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Dizajnerski izazov: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Istraživanje: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiracija: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Trajanje projekta: The project started in September 2019.
Članovi tima: Ladan Zadfar
Mohammad Farshad
Autorstvo slika: Ladan Zadfar and Mohammad Farshad