Grand Egyptian Museum Identitas Korporat naébbu Rana Gaber

Grand Egyptian Museum Identitas Korporat naébbu Rana Gaber iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Ulaweng ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

UlawengGrafis· 2020

Grand Egyptian Museum Identitas Korporat

ᨑᨗ Rana Gaber

ᨀᨒᨗᨕᨙ: Rana Hossam

Pammènangngé A' Design Award Ulaweng ri Katégori Grafis

61,233

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #100110

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Grand Egyptian Museum Identitas Korporat

Grand Egyptian Museum iyanaritu identitas korporat untu' museum barang-barang toriolo Mesir kuno. Logo-na riyebbu pole lima hieroglif iya mabbacae Mesir, ripasituppu mancaji bentu' geometris sibawa masempo. Bentu' segi empa' malampé-é riinspirasi pole cartouche, iyanaritu bingkai mappaitangngéngngi aseng arung. Lotong iyanaritu warna poko'na, nasaba wiring Salo Nil riyasengngi Tana Lotong. Warna-warna pallanre'na riinspirasi pole paréwa ulaweng Mesir kuno. Roboto iyanaritu huruf poko'na, nasaba sudu'na sibawa lengkona situru sibawa logotype-na. Sistem tanda-tanda eksperimental ripancaji toni.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Grand Egyptian Museum Identitas Korporat iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Grand Egyptian Museum Identitas Korporat ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Grand Egyptian Museum Identitas Korporat mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Ukurang & Kemasang: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Tag: Visual Identity, Logo, Branding, Typography, Signage system
Téknologi Produksi: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Tantangeng Désain: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Panélitiang: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Inspirasi: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Wettu Proyék: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Alur Opérasi: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Anggota Tim: none.
Krédit Gambar: credits to: Shutterstock and bensound