Pure Green Idéntitas Visual naébbu Xinqi Liu

Pure Green Idéntitas Visual naébbu Xinqi Liu iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Bessi ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

BessiGrafis· 2020

Pure Green Idéntitas Visual

ᨑᨗ Xinqi Liu

ᨀᨒᨗᨕᨙ: MET Creative Brand

Pammènangngé A' Design Award Bessi ri Katégori Grafis

10,216

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #100488

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Pure Green Idéntitas Visual

Pure Green iyanaritu idéntitas visual untuk brand rumah makan hotpot ri Chongqing. Wara mata rakko sarei uwae hotpot to iyanaritu ipakéi selaku warna brand, sibawa siewa mabbéle-béle sibawa cella iya biyasaé ripakéi ri pasa lokal. Séddi gambara karakter iya riyasengngé Mobee mancaji simbolo poko na idéntitas énnaé. Mobee mappasicoè élemén bulu positif sibawa élemén sili negatif. Ubi mahjong sulléi bagiang rupa untu' mappaissengngi kamandiriang, rahasia, sibawa vitalitas. Simbolo-simbolo brand énnaé ripakéi ri maéga bentu sibawa média, sibawa maksu' untu' mappasumpe' brand énnaé lao ri konsumen mudaé.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Pure Green Idéntitas Visual iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Pure Green Idéntitas Visual ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Pure Green Idéntitas Visual mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Ukurang & Kemasang: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Tag: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Téknologi Produksi: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Tantangeng Désain: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Panélitiang: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Inspirasi: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Wettu Proyék: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Alur Opérasi: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Paténg: Copyrights belong to Xinqi Liu, 2019.
Anggota Tim: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Krédit Gambar: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.