Fido Dido House by 7UP Free Instalasi Merek Pengalaman by PepsiCo Design and Innovation

Fido Dido House by 7UP Free Instalasi Merek Pengalaman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Acara dan Perhelatan Competition Category.

TambagaAcara· 2020

Fido Dido House by 7UP Free Instalasi Merek Pengalaman

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Tambaga Winner in Acara Category

23,818

Verified Award Winner

Verify Award Status for #100578

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fido Dido House by 7UP Free Instalasi Merek Pengalaman

Fido Dido House iyanaritu instalasi merek duang esso iya ripancajiangngi ri Covent Garden ri London. Desain-e mpallaiyangngi linoé iya mabbulo sibatu (hitam na puté) na dua dimensi ta karakter Fido Dido lao ri ruang tellu dimensi. Tau-tau tamu-e joppa molai ale-ale iya nianaé tema-na, ka'mo lemari pakéang iya kondang ta sibawa dapureng iya rionroiwi Fido Flakes. Fitur-fitur laingngé mancaji fridge cool down, hammocca untu' massaré, dinding gambaraseng iya interaktif, musik masero-serona, na conto-conto produk. Suasana iya makessing untu' sininna panca indera-é méllauwi tamu-e untu' massaré-saré sibawa pancajiangngi pesan kampanye-é mancaji atuong.

The Recognition

About the A' Design Award Tambaga

Fido Dido House by 7UP Free Instalasi Merek Pengalaman iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Fido Dido House by 7UP Free Instalasi Merek Pengalaman ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Fido Dido House by 7UP Free Instalasi Merek Pengalaman mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Read the Press Release