Ulaweng Acara · 2020
Game Fuel PRO-AM Consumer Experience Desain Acara Langsung
by PepsiCo Design and Innovation
- A' Design Award Ulaweng 2020 in Acara
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 104,928
- Verification code 764F29CB14 · Verify this award
Colors
About Game Fuel PRO-AM Consumer Experience Desain Acara Langsung
Game Fuel PRO-AM iyanaritu séuwa acara game langsung iya riébbu untu' séuwa merek inungeng sibawa ripancarangngi lao ri pakkita ri bolana. Iyaé acaraé pasipulungngi pemain game profesional sibawa selebriti untu' mappaita mode game baru dua-lawan-dua sibawa untu' mappaissengngi kaleng inungeng baru. Set studio-é ritappa'i sibawa cella' sibawa gauk, iyanaritu warna pokona produk-é, untu' mébbu efek dramatis sibawa untu' pallaingngi iya dua tim-é. Tipografi maloppo sibawa warna matedde' mébbui iyaro onrongngé mancaji tafsir moderen pole ri dunia game-é. Set-é ridésain kuammengngi maccaya ritai ri layar wettunna siaran-é.
About the A' Design Award Ulaweng
Game Fuel PRO-AM Consumer Experience Desain Acara Langsung iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Game Fuel PRO-AM Consumer Experience Desain Acara Langsung ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Game Fuel PRO-AM Consumer Experience Desain Acara Langsung mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.
Press Kit
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
