The Wild Identitas Perusahaan by Chao Xu

The Wild Identitas Perusahaan by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award Bessi in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

BessiGrafis· 2020

The Wild Identitas Perusahaan

by Chao Xu

Client: AhnLuh Luxury Resorts and Residences

A' Design Award Bessi Winner in Grafis Category

8,951

Verified Award Winner

Verify Award Status for #100724

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Wild Identitas Perusahaan

Iae desain merek sibawa resort mewah maéga, ripattéreng ri ataséna Gunung Huangbai ri Provinsi Hunan. Tujuanna projék iae magabungi estetika tradisional Cina sibawa kesederhanaan Barat lao ri desain merek. Tim desain mancaji karakteristik malobbo olota sibawa tanéng-tanéng ri Gunung Huangbai riaseng mappakédé logo rupa burung bangau, mapangngadakeng teknik lukisan tradisional Cina. Bulu burung bangau rippakasingkongkeng jaji pola desain. Pola dasar iae naisseng mappakédé maregana rupa olota sibawa tanéng-tanéng (maélo ri gunung), riaseng taneng elemen desain makkuya harmonis.

The Recognition

About the A' Design Award Bessi

The Wild Identitas Perusahaan iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. The Wild Identitas Perusahaan ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, The Wild Identitas Perusahaan mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Dimensions & Packaging: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Tags: branding design, logo, Chinese style, hotel branding, simple
Production Technology: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Design Challenge: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Research: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Inspiration: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Project Duration: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Team Members: Creative director:Chao Xu
Graphic design:Chao Xu