Zhangyan Country Living Festival Primary Function: Onrong Pappéjeppuang naébbu Tongji Tiandi Neili Lab

Zhangyan Country Living Festival Primary Function: Onrong Pappéjeppuang naébbu Tongji Tiandi Neili Lab iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Acara dan Perhelatan.

SalakaAcara· 2021

Zhangyan Country Living Festival Primary Function: Onrong Pappéjeppuang

ᨑᨗ Tongji Tiandi Neili Lab

ᨀᨒᨗᨕᨙ: Tongji Tiandi-Neili Lab

Pammènangngé A' Design Award Salaka ri Katégori Acara

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Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #100911

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Zhangyan Country Living Festival Primary Function: Onrong Pappéjeppuang

Book Text: Zhangyan Country Living Festival iyanaritu onrong pappéjeppuang iya ripancajiyé untu' séddi acara ri padésaé ri Shanghai. Attuwo-tuwonna ripancaji polé ri kontainer kappala' malaung iya risila-silaé, ripaonro-onroé, ripasisala-salaé, sibawa ripakkalilingi untu' mancaji onrong-onrong mabbékka-békka témana. Séddi kelompo' kontainer napalilingi séddi daéra untu' forum, na kelompo' laing napettui séddi daéra untu' pasa. Sumber daya lokal iya risampé'é pada-padanna aju, dola sibawa parékka ripaké towi. Tanra visual-na maccowériwi gaya Memphis nenniya na-abstrak-i motif lokal buluk, uwai, balé sibawa téténg. Onrong kegiatanna makkaluttu 5000 méter pérség.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Zhangyan Country Living Festival Primary Function: Onrong Pappéjeppuang iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Zhangyan Country Living Festival Primary Function: Onrong Pappéjeppuang ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Zhangyan Country Living Festival Primary Function: Onrong Pappéjeppuang iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Ukurang & Kemasang: The visual system design includes 5000 square meters of activity space.
Tag: Innovation，sustainable，Memphis，integrating design
Téknologi Produksi: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Tantangeng Désain: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Panélitiang: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspirasi: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Wettu Proyék: The project started in August 2019 in Shanghai and finished in November 2019.
Alur Opérasi: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Anggota Tim: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang