Beyond the Blue Primary Function: Boo' by Sung ho Nam

Beyond the Blue Primary Function: Boo' by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award Salaka in Desain Media Cetak dan Terbitan Competition Category.

SalakaCetak· 2020

Beyond the Blue Primary Function: Boo'

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award Salaka Winner in Cetak Category

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Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Primary Function: Boo'

Beyond the Blue iyanaritu séddi boo' passalenna maséalé lino iya sicoco'é sibawa tasi'é. Tungke' bagiang ripaissengngi ri séddi tanda warna iya makkébbé'é rupa laingngé polé ri tasi'é. Tanda warna maddaung mattujungngi ale' tasi' iya masero'é, na tanda warna mecella' maddujungngi tasi' iya mapettangngé nasaba' dara balé battowa. Warna ripaké selaku laleng iya masalewangeng sibawa umung untu' pappojangngi topi' maséalé lino iya masulié lao ri sining pabbaca polé ri sininna umuru'é. Iyaé boo'é olléngngi 187 mm ri 245 mm nenniya engka 90 leppa'na. Cellei ripaké tinta minynya' kacang koro' ri karettasa' matte 100 g, na passikko'na wennang mancapureng’i appakéang perre'.

The Recognition

About the A' Design Award Salaka

Beyond the Blue Primary Function: Boo' iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Beyond the Blue Primary Function: Boo' ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Beyond the Blue Primary Function: Boo' iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam