Poma Sikat Gigi Listri' by Andrei Majewski is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Produk Kecantikan, Perawatan Diri, dan Kosmetik Competition Category.
TambagaProduk Kosmetik· 2020
Poma Sikat Gigi Listri'
Client: PomaBrush
A' Design Award Tambaga Winner in Produk Kosmetik Category
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- Verified Award Winner
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The Design
About Poma Sikat Gigi Listri'
Poma iyanaritu sikat gigi listri' iya naranncanaengngi untu' pattuduang cocci' bawang sibawa untu' allalengeng. Bodinna sibawa ulu sikatna riyebbu polé ri silikone iya wedding ripake untu' pangnganréang (food-grade), iya mabbéréyangngi cakkeding iya masero enrengngé pappaccingeng iya malemma' untu' gigi sibawa passing. Bulu-bulu silikone ripasitujuwangngi baccèdding bakteria iya riyala enrengngé bawang harusu' ripasukku'i duwa wettu ri sitaung. Bodi sikat gigi iyaé 20 persen bicci'na naiya biasaé sikat gigi listri' laingngé, sibawa séddi mode annyikkiri' pattujuang gampangngi pappakéna. Kotak pangisiang batu iya bicci'é majjama-jama tanpa kabéle' (wireless) enrengngé mappallolongengngi sikat gigié tette' maisi batu untu' tellu ulang mennang matteru.
The Recognition
About the A' Design Award Tambaga
Poma Sikat Gigi Listri' iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Poma Sikat Gigi Listri' ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Poma Sikat Gigi Listri' mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
- Dimensions & Packaging
- Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm - Tags
- electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
- Production Technology
- Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
- Design Challenge
- The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
- Research
- This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
- Inspiration
- AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
- Project Duration
- This project has started in August 2018.
- Operation Flow
- Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
- Team Members
- 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales
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