Women of Wonder University Fungsi Utama: Identitas Merek by Salvita Bingelyte

Women of Wonder University Fungsi Utama: Identitas Merek by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2020

Women of Wonder University Fungsi Utama: Identitas Merek

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Tambaga Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Women of Wonder University Fungsi Utama: Identitas Merek

Teks Buku: Women of Wonder University iyanaritu identitas merek iyya ripancajiangngi untu' kursus seppulo duang minggu iyya passadiyangngi makkunrai-makkunrai untu' jama-jamang sibawa keseimbangang atuong ri wettu mangoloe. Identitas'e napagaddungngi huruf-huruf uluna Women of Wonder mancaji ada' pong-pongeng WoW, ripakei sure' bold. Warna cakkuring mabbotting ri passompereng sibawa kasempatang, biru masero ri katerbukaang sibawa cara mitai, na biru mawejang ri ateppereng sibawa pangissengeng. Logo mawarnaéwé ripakei ri lataro puti, na logo mapute ripakei ri lataro macakkuring. Desain iyaé mabbéréyangngi platform-é akkitang matanré sibawa akkasoro' battowa.

The Recognition

About the A' Design Award Tambaga

Women of Wonder University Fungsi Utama: Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Women of Wonder University Fungsi Utama: Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Women of Wonder University Fungsi Utama: Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge: To create a logo for a future women university that would stand apart from the regular universities.
Research: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration: Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits: Copywriter Erin Hope Stevens