2030 Messaging Gift Gift Card naébbu Tist

2030 Messaging Gift Gift Card naébbu Tist iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Bessi ri Katégori Kompétisi Desain Giftware.

BessiGiftware· 2020

2030 Messaging Gift Gift Card

ᨑᨗ Tist

ᨀᨒᨗᨕᨙ: Tist

Pammènangngé A' Design Award Bessi ri Katégori Giftware

28,471

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #102099

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ 2030 Messaging Gift Gift Card

2030 Messaging Gift iyanaritu sisiri kartu pamménang iya ridisaina untu' consumers ri umuru duapuloi sibawa telluppuloi taung. Kartu-éwé weddingngi ripake ri sininna toko brand séuwa perusahaan lifestyle global. Tungke' kartu tiwii séddi pasang bicara ma'bok-bok, pappuji, pappaléce, iyaréga pakkasiwiang, iya riyokii nasibawang ada-ada iya riissengngé ri kalompo umuru éwé. Seppulo rupa ripabbué, tungke'na masempe' 50 ri 90 milimeter. Rupa-rupa rupa sibawa bahang ripa'lappisi'i untu' mpéngngerangngi tampa'na kartu-é séddi pallebbureng tellu dimensi. Kartu-éwé weddingngi tauwé kirimmi séddi pasang bicara sibawa tarosi mupa selaku appunna alé-alé.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

2030 Messaging Gift Gift Card iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. 2030 Messaging Gift Gift Card ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, 2030 Messaging Gift Gift Card mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Ukurang & Kemasang: 50mm*90mm0.03mm / 10 types
Tag: Card, Message
Téknologi Produksi: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Tantangeng Désain: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Panélitiang: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspirasi: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Wettu Proyék: May ~ December, 2018, All brand stores of CJ Group in Korea
Alur Opérasi: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Anggota Tim: TIST, Client : CJ