Tambaga Grafis · 2020
Pizzamax Identitas Merek
- A' Design Award Tambaga 2020 in Grafis
- CLIENT: Salvita Design
- Estimated Number of Design Views: 13,056
- Verification code A9B39125CA · Verify this award
Colors
About Pizzamax Identitas Merek
Pizzamax iyanaritu identitas merek untuk séddi rantai réstoran pizza cè'dé' ri Lithuania. Identitas riolo mappaddupa siyagangngaré gaya gerafi na mabbéré risi'na cakkediyani engka pengertian tentang merek untuk pallanggana. Rédesain iyaé pake logo iya ripakasingkeru'na sibawa waranna cella', mawitang, sibawa maputé, wanna-wanna iya massibawang lao ri pizza Italia klasik. Ada-ada "pizza" sibawa "max" ripaddisséngngi ri seddéna kartu bisnis sibawa dus pizza. Huru' M sibawa X mappunnai cappa' iya makkolo', iya mappaccinaungngi tukang roti iya tiwi'i pizza sibawa lima'na iya matteru'é. Identitas iyaé ripakéi ri kartu bisnis, kertas resmi, dus pizza, sibawa pakéang.
About the A' Design Award Tambaga
Pizzamax Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Pizzamax Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Pizzamax Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Press Kit
- Unique Properties
- The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
- Dimensions & Packaging
- I created business cards, letterhead, pizza box and clothing branding.
- Tags
- Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- I opted to use classic colors on white and black backgrounds.
- Design Challenge
- The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
- Research
- With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- Inspiration
- Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
- Project Duration
- Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
- Operation Flow
- The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
- Image Credits
- Copywriter Erin Hope Stevens
