Wolffstrunk Primary Function: Identitas Perusahaan by Karen Cuthbert

Wolffstrunk Primary Function: Identitas Perusahaan by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award Salaka in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

SalakaGrafis· 2021

Wolffstrunk Primary Function: Identitas Perusahaan

by Karen Cuthbert

Client: Gerhard Wolff – Wolffstrunk

A' Design Award Salaka Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Wolffstrunk Primary Function: Identitas Perusahaan

Wolffstrunk iyanaritu identitas perusahaan iya ripaddupanae untu' séua merek schnapps buah sibawa likér buah iya ripaddupangngé ri distilleri pribadi'é. Pakurangi grafis sibawa katepatang mappakita identitas visual-na. Séua gambara' serigala iya ripasederhanaéngngi mappakéngngi selaku tanra desain sistem desain perusahaan-na, na bentu' tétté iya ristilisasi-é ritambang ri gambara'-na. Ulu iya wedding ebbu' mappakéngngi tanra-é sipa' iya malebbi'é na napalaloi tata letak dinamis. Sistem-na maddapiwi tanra komposit, dokumen bisnis, label botol, poster, kartu pos, séua buku' merek sibawa séua animasi website maponco.

The Recognition

About the A' Design Award Salaka

Wolffstrunk Primary Function: Identitas Perusahaan iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Wolffstrunk Primary Function: Identitas Perusahaan ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Wolffstrunk Primary Function: Identitas Perusahaan iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Dimensions & Packaging: Brandbook: 128 mm x 175 mm, 132 pages
Tags: Corporate Identity, Corporate Design, Brand Design, Logo Design
Production Technology: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Design Challenge: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Research: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Inspiration: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Project Duration: The project was my bachelor thesis and took about 4 month time.
Operation Flow: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patents: Copyrights belong to Karen Cuthbert, 2020
Team Members: Karen Cuthbert
Image Credits: #1-#5 Karen Cuthbert, 2020