Anta Desain Interior Kantor by Oatson Interior Design

Anta Desain Interior Kantor by Oatson Interior Design is a highly esteemed winner of the very prestigious 2021 A' Design Award Tambaga in Desain Ruang Interior na Pameran Competition Category.

TambagaInterior· 2021

Anta Desain Interior Kantor

by Oatson Interior Design

Client: Oatson Interior Design

A' Design Award Tambaga Winner in Interior Category

11,388

Verified Award Winner

Verify Award Status for #106420

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Anta Desain Interior Kantor

Anta iyanaro desain interior kantor pusat brand pakéang olahraga ri Shanghai, Cina. Tungke' tingka' mappammulai ri tingka' maduwa lettu ri tingka' malimang ripake untu' séddi brand ri laleng kelompo'éro. Sibagiang lantai dasar mappunnai bubung malampe' aruwang mété sibawa layara' LED battowa iya weddingngé riita polé ri saliweng. Garis-garis kelara mallonggo', gambara' tau olahraga mawara, sibawa bentu' huruf brand macella pada mabbentu ala pattama'é. Séddi ala palenneng macella sibawa lantai mabbiru accowériwi wara' dua brand-é. Bahang pallengngerengngé mattama' cet plat aluminium, veneer oak, marmer, sibawa granit.

The Recognition

About the A' Design Award Tambaga

Anta Desain Interior Kantor iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Anta Desain Interior Kantor ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Anta Desain Interior Kantor mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Dimensions & Packaging: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Tags: interior design, workplace, brand, modern, international
Production Technology: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Design Challenge: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Research: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inspiration: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Project Duration: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Operation Flow: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Team Members: Chief designer: Yan Deng
Chief designer: Jia Rong