Curridabat Ciudad Dulce Primary Function: Branding Onrong by Fabrizzio Mendez is a highly esteemed winner of the very prestigious 2021 A' Design Award Salaka in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.
SalakaGrafis· 2021
Curridabat Ciudad Dulce Primary Function: Branding Onrong
Client: Kerigma
A' Design Award Salaka Winner in Grafis Category
Verified Award Winner
Verify Award Status for #107169The Design
About Curridabat Ciudad Dulce Primary Function: Branding Onrong
Curridabat Ciudad Dulce iyanaritu séddi program branding onrong iya ripancajiyé untu' séddi kota ri Costa Rica. Iyaé branding-é nasokongi pappoji Ciudad Dulke, iyaré'ga Kota Macenning, iya mappéneddingiwi pengalaman iya madécéngngé lao ri sininna pabbanuwaé sibawa mala inspirasi polé ri alang-alang. Sistem visual-é ripancaji polé ri bentu', corak sibawa struktur iya nawali-walié riruntu' ri lingkungan alang-alangngé, nasibawang corak hexagon iya paréngngeranngi wanuwa bani selaku unsur pentingngé. Identitas iya lentu'é ripakéngngi ri barang-barang cétaka sibawa digital, bola-bola, tanra saliweng sibawa perabot umum, kuwammengngi anggota masyara'ka' iya maéga rupanna weddingngi missengngi kota-é sibawa magampang.
The Recognition
About the A' Design Award Salaka
Curridabat Ciudad Dulce Primary Function: Branding Onrong iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Curridabat Ciudad Dulce Primary Function: Branding Onrong ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Curridabat Ciudad Dulce Primary Function: Branding Onrong iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Just as nature uses principles to function, develop and organiztion, a city can also use these principles to create community and develop. With this idea in mind, we chose aspects of harmony, organization, and logic that can be found in nature; such as fractal geometry, symmetry, spirals, stripes, fractures, etc. In the end, we chose the patterns of nature which show a coherent and organized growth. This reflects the methodology of Curridabat Ciudad Dulce. We also decided that the brand should be flexible so that it can express the diversity of the city's audiences and activities.
- Dimensions & Packaging
- The use of circumscribed hexagon-shaped patterns of nature (as in beehives) is the axis on which the visual system is supported, which will facilitate the identification and differentiation of the brand in all graphic materials with which audiences interact.
- Tags
- Curridabat, Ciudad Dulce, Branding, Costa Rica, Place Brand, Kerigma Branding, Flexible Brands, City Brand
- Production Technology
- Once the essence of the brand is defined– which serves as the basis of the project – a divergent creative exercise is made to capture relevant ideas and visuals, which will then be tested and filtered in another convergent exercise, from which 3 different creative paths that work are defined. Finally, the most suitable one is chosen to meet the objectives of the brand. The Adobe Creative Cloud design tools were used for final realization.
- Design Challenge
- The challenge was to build a visual system that reflects a city that cares about the well-being of its inhabitants, not only humans, but also non-humans, such as pollinators (bees, butterflies and hummingbirds), as well as plants and trees, along with all other organisms, which are recognized as citizens. This new identity should reflect that the vision of development is inspired by nature, with a balance between the rational-scientific and the emotional-holistic elements. In addition, it had to be flexible enough to support the diversity of programs, projects and activities that different audiences interact with.
- Research
- Several in-depth interviews were conducted with key people in the local government. We review various demographic studies of the city, as well as documentation explaining the vision of Ciudad Dulce. We carried out an audit of the graphic materials and communicative efforts that had been used; also, we analyzed aspects of the city and its people, among other things. All this to fully understand the essence of the brand. The objective was to define a brand that adequately reflected the innovative vision that the city had been successfully implementing for several years. This defined the essence of the brand, the differentiating attributes, the values, the archetype of personality of the brand and its main purpose. From here, the design of the logo and the rest of the visual system continued.
- Inspiration
- Ciudad Dulce (Sweet City) is a methodology based on nature; its purpose is to promote a positive experience for all citizens, by seeking inspiration in nature. Thus, it is from that inspiration that this flexible brand arises; it is built from shapes in repetition, patterns, organization, and structures present in the natural environment. These can be found in something on a large scale, such as city topography, or something as small as the veins in a leaf or a fingerprint.
- Project Duration
- This project was developed in the city of Curridabat, in Costa Rica. It started in July 2018 and ended in April 2019. Since then, it has worked together with the local government of Curridabat to expand other derivative projects and to accompany them in the process of brand implementation.
- Operation Flow
- The vision of development in Curridabat Ciudad Dulce is part of the creative and generative logic of nature. This logic is reflected in everything the brand does to reach the diversity of the citizens. The hexagon patterns visible on all physical and digital graphic materials, outdoors, buildings, public furniture and more, make it easy for audiences to live the universe of the brand.
- Team Members
- Fabrizzio Mendez
Yesenia Salazar
Carolina Carrillo
Jeisson Sibaja
Gabriel Jimenez
Beatriz Aguilar - Image Credits
- All photographs by Fabrizzio Mendez
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