$Refracting Reality Primary Function: Rancangan Boo' by Ching-Fa Lung$

Refracting Reality Primary Function: Rancangan Boo' by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award Salaka in Desain Media Cetak dan Terbitan Competition Category.

SalakaCetak· 2021

Refracting Reality Primary Function: Rancangan Boo'

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award Salaka Winner in Cetak Category

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Verified Award Winner

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Colors

The Design

About Refracting Reality Primary Function: Rancangan Boo'

Refracting Reality iyanaritu séuwa boo' passalenna cahaya sibawa panngita rupa tau. Iyaé boo'é mappakita eppa sipa'na cahaya: réfraksi, réfléksi, diffraksi sibawa interférénsi. Sining sipa'éwé ripaita ri laleng tipografi sibawa gambara' ri 368 lampa'na. Karateng iya ricoating sibawa iya de'é nacoating ripilei untu' passaga'i macculé-culéna cahaya. Séuwa prisma matteddeng riseng ri tallang boo'é nasaba' weddingngi nala paggingki. Nasibawang prisma, paggingki weddingngi maita jamang-jamanna cahaya tuli-tulinna sibawa siturusi gambara' iya ricéta'é.

The Recognition

About the A' Design Award Salaka

Refracting Reality Primary Function: Rancangan Boo' iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Refracting Reality Primary Function: Rancangan Boo' ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Refracting Reality Primary Function: Rancangan Boo' iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin