SciFest Los Angeles Sistem Identitas Festival by Ching-Fa Lung

SciFest Los Angeles Sistem Identitas Festival by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award Bessi in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

BessiGrafis· 2021

SciFest Los Angeles Sistem Identitas Festival

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award Bessi Winner in Grafis Category

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Colors

The Design

About SciFest Los Angeles Sistem Identitas Festival

SciFest Los Angeles iyanaritu sistem identitas festival iya ripancajiwi untuk festival film hipotetis walungeng esso iya ripasumangeng ri film-film fiksi ilmiah. Program iyaé makurasi film-film fiksi ilmiah klasik polé ri taung 1970 lettu 2017, kalebbui sub-genre kégi-égi pada-pada aksi, animasi, sibawa misteri. Riasé séddi jenis huruf dimensional, iya rialléi ilhami polé ri scene-scene sepppulo eppa dimensi, jaji basa visual utama untuk sininna aplikasi. Poster-poster iyaé mappogau sibawa augmented reality, jaji tau-tau iya mitai wedding manasabbi kadalengenna. Interface aplikasi sibawa website mappake grafis tigadimensi iya makkutana.

The Recognition

About the A' Design Award Bessi

SciFest Los Angeles Sistem Identitas Festival iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. SciFest Los Angeles Sistem Identitas Festival ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, SciFest Los Angeles Sistem Identitas Festival mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.