Harlem Advocacy Sériu Poster by Jiaqi Song

Harlem Advocacy Sériu Poster by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2021

Harlem Advocacy Sériu Poster

by Jiaqi Song

Client: Bandujo Advertising Design

A' Design Award Tambaga Winner in Grafis Category

11,237

Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Sériu Poster

Harlem Advocacy iyanaritu sériu poster kampanye pariwara iya ripancajiwi untu' program advokasi kasehatang masyara' iya mattette ri Harlem, New York City. Poster-poseroé napaddupangeng brand lock up sibawa ikong-ikong tergambar, na tungke' ikong mappunnai ada' séddi jasa, kégi-kégi médisi, sosial, pendidi'ang, iyaré'ga bantuang assibawang jama-jamang. Séddi poster utama mappaitangngi sininna ikong-ikongngé ripasibawang. Untu' pattaro ri masyara', sériu-é ripasibagi-bagi mancaji poster-poseng tunggala', tungke'na napaitang séddi ikong ri ukurang battowa. Gaya visualna nakaruntu' ri pop art, angkanna jasa-jasaé weddingngi riissengngi masi'-masiddi ri to Harlem-é.

The Recognition

About the A' Design Award Tambaga

Harlem Advocacy Sériu Poster iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Harlem Advocacy Sériu Poster ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Harlem Advocacy Sériu Poster mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.