Hang Seng Bank Interior Cabang Bank by Marco Choi and Yan Yik Lun

Hang Seng Bank Interior Cabang Bank by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award Tambaga in Desain Ruang Interior na Pameran Competition Category.

TambagaInterior· 2021

Hang Seng Bank Interior Cabang Bank

by Marco Choi and Yan Yik Lun

Client: IMO design

A' Design Award Tambaga Winner in Interior Category

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Verified Award Winner

Verify Award Status for #108096

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hang Seng Bank Interior Cabang Bank

Hang Seng Bank iyanaritu interior cabang bank generasi baru ri Hong Kong. Cabang iyaé makkuling 152 méter persegi sibawa tata letak iya tattimpa'é sibawa mattarima, sibawa pencahayaan iya nyamang-nyamangngé enrengngé unsur kaju iya mapella'é. Fitur layanan digital ripasitujui sibawa interior-é, kalebu tikét éléktronik, bar layanan digital sibawa loket layanan mandiri. Pallanggara' weddingngi lolongeng tikét éléktronik untu' layanan loket ri laleng aplikasi mobile banking ri wettu dé'pa naengka. Rancangan iyaé mattujué untu' kurangi wettu mattajeng ri cabang-é enrengngé pancajiwi perbankang lebbi efisién sibawa interaktif.

The Recognition

About the A' Design Award Tambaga

Hang Seng Bank Interior Cabang Bank iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Hang Seng Bank Interior Cabang Bank ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Hang Seng Bank Interior Cabang Bank mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab