Tongrentang Zhima Health Rancangan Laleng Bola Balu-Balu by Yong Wong

Tongrentang Zhima Health Rancangan Laleng Bola Balu-Balu by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award Ulaweng in Desain Ruang Interior na Pameran Competition Category.

UlawengInterior· 2021

Tongrentang Zhima Health Rancangan Laleng Bola Balu-Balu

by Yong Wong

Client: Beijing Tongrentang Health

A' Design Award Ulaweng Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Tongrentang Zhima Health Rancangan Laleng Bola Balu-Balu

Tongrentang Zhima Health iyanaritu séddi toko pangalaman engkaé ri Beijing. Iyaé tokoé maloang 5000 météré parségi ri tellu lanté. Panambana anré kasehatan, anré pappéwangung watakkalé sibawa barang-barang pangjagang kasehatan iya engkaé téknologi kasehatanna ripatalai ri séddi onrong. Bahang-bahang maloppo iya sisalaé rupanna, pada-padanna aju matterru sibawa gangsa, ripaké ri lalenna bolaé. Pole ri lanté yawa ménré, eppa téma ripakita, iyanaritu akkutanang, anré, appammulang madécéng sibawa pappéjappang. Iyaé tokoé mancaji toi onrong sosial masennang untu' pabbaluang-pabbaluangngé.

The Recognition

About the A' Design Award Ulaweng

Tongrentang Zhima Health Rancangan Laleng Bola Balu-Balu iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Tongrentang Zhima Health Rancangan Laleng Bola Balu-Balu ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Tongrentang Zhima Health Rancangan Laleng Bola Balu-Balu mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design