Yoonly Identitas Visual naébbu Fanny De Bray

Yoonly Identitas Visual naébbu Fanny De Bray iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Tambaga ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

TambagaGrafis· 2021

Yoonly Identitas Visual

ᨑᨗ Fanny De Bray

ᨀᨒᨗᨕᨙ: Made for you

Pammènangngé A' Design Award Tambaga ri Katégori Grafis

12,923

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #109809

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Yoonly Identitas Visual

Yoonly iyanaritu identitas visual iya ripancajiwi untu' merek pallao-lao iya mabbéréang pengalaman lao ri to lao-lao malolo. Aksara Y ripasidua sibawa map pin, mancaji tombolo' on na off iya mendukung pasang mabbaseline "switch on life". Aksara O iya dua ripancaji sicara bentu' tanra infinity, mappannessa engngerang-engngerang iya mattahang siumuru'. Cappa' ri bawana tungke' aksara mabbelo lao ri ada, mabbérékang tampa logo iya dinamis na matekstur. Wara' bacu-bacu mappaengngerang tasi' na langi', na kaneng-kaneng mappaengngerang pallesu-lesu tau na cahaya mata esso. Identitas iyaé riadaptasi untu' média digital muwang na média cetak.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Yoonly Identitas Visual iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Yoonly Identitas Visual ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Yoonly Identitas Visual mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Ukurang & Kemasang: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tag: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Téknologi Produksi: Logo
Business card
Letterhead paper
Envelope
Tantangeng Désain: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Panélitiang: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspirasi: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Wettu Proyék: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Alur Opérasi: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Paténg: Copyright Made for you
Anggota Tim: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Krédit Gambar: Copyright Made for you