Jiangmen Culture and Tourism Logo sibawa Identitas Merek naébbu EUCA Culture and Communications Co. Ltd. iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Tambaga ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

TambagaGrafis· 2021

Jiangmen Culture and Tourism Logo sibawa Identitas Merek

ᨑᨗ EUCA Culture and Communications Co. Ltd.

ᨀᨒᨗᨕᨙ: Jiangmen culture, tourism, radio, television and Sports Bureau

Pammènangngé A' Design Award Tambaga ri Katégori Grafis

10,198

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #109973

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Jiangmen Culture and Tourism Logo sibawa Identitas Merek

Jiangmen Culture and Tourism iyanaritu logo sibawa identitas merek iya ripancajiwi untu' sektor budaya sibawa pariwisata ri Jiangmen, séddi kota ri Provinsi Guangdong ri bagiang selatang Cina. Logo-éwé narekeng ilhang polé ri aksara tradisional Cina Men, iya bettuanna gerbang, sibawa polé ri struktur gapura peringatang. Unsur-unsur iya riala polé ri rupa kota, arsitektur, warisang budaya, lanskap, sibawa tanang-tanang Jiangmen ripasséddi ri laleng bentu gerbang-éro. Warna kuning ma'to' mappaka'bi séddi kota iya sugié iyakia tuli mattange. Séddi pedoma identitas merek ripancajiwi untu' madukungngi pappake iya konsistengngé.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Jiangmen Culture and Tourism Logo sibawa Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Jiangmen Culture and Tourism Logo sibawa Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Jiangmen Culture and Tourism Logo sibawa Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Tag: Branding, City, Culture and tourism, Logo design, Visual system
Tantangeng Désain: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Panélitiang: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspirasi: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Wettu Proyék: June 2019 – April 2020, Shanghai, China
Alur Opérasi: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Anggota Tim: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Krédit Gambar: Ellain Li, Grace Xu， Di Tang