Little Magic Fungsi Utama: Identitas Merek Pakaian Ana'-Ana' by Hsuan-Yun Huang

Little Magic Fungsi Utama: Identitas Merek Pakaian Ana'-Ana' by Hsuan-Yun Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2021

Little Magic Fungsi Utama: Identitas Merek Pakaian Ana'-Ana'

by Hsuan-Yun Huang

Client: Little Magic

A' Design Award Tambaga Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Little Magic Fungsi Utama: Identitas Merek Pakaian Ana'-Ana'

Teks Buku: Little Magic iyanaritu identitas merek iya ripancajiangngé untu' lineu pakaian ana'-ana'. Identitas éwié makkeguna simbolo iconic magic, iyanaritu bunny mappaké topi, iya simple sibawa mappésona-pésona. Gambara olokolo iyaé ridesain untu' massuroi ana'-ana' sibawa tomatoanna untu' mappakalebbi sininna mahlu' ri linoé. Pakaiangngé riébbu polé ri kapasa organik 100 persen iya tassertifikasi GOTS, ricetta' sibawa dama iya dé'é nabahaya, sibawa bebasa polé ri bahang kimia iya mabbahayaé. Label merek sibawa label pallaiseng ri jai' ri saliweng untu' mappakéssingngi assèsséng lolang iya malemma'é. Kemasangngé riébbu polé ri karton daur ulang sibawa plastik iya wedding ridaur ulang.

The Recognition

About the A' Design Award Tambaga

Little Magic Fungsi Utama: Identitas Merek Pakaian Ana'-Ana' iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Little Magic Fungsi Utama: Identitas Merek Pakaian Ana'-Ana' ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Little Magic Fungsi Utama: Identitas Merek Pakaian Ana'-Ana' mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The identity is an iconic symbol of magic – a bunny in a hat, which is simple but yet playful. The animal illustration style is unique and memorable.
Dimensions & Packaging: All clothing comes in different sizes.
Clothing zip bags: 240mm x340mm
Tags: 50mm x 50mm
Paper Sheets: 635mm x889mm
Monthly onesies set boxes:400mm x300mm
Bib boxes: 210mm x 95mm
Tags: Branding, Packaging, Illustration, Children Clothing.
Production Technology: Clothing materials: GOTS certified organic cotton, made of 100% organic cotton. Non-toxic printing, no harmful chemicals, and nickel-free snaps. Free of formaldehyde, AZO, cadmium, and OTC. Usage of accessories complies with CNS 15290 textile safety regulations.

Packaging materials: made from recycled cardboard & 100% recyclable plastic.
Design Challenge: On the creative side, the challenge was to come up with a unique illustration style that can be eye-catching by both children and adults. The brand's image should be playful but educational at the same time, so I spent a lot of time on social media campaigns and used infographic images to tell people about the brand's vales.
Research: Little Magic's brand soul to take care of the future generation and protect our planet. Using all eco-friendly materials to produce both items of clothing and packages is not easy to achieve. It took a long time to find factories that can do that but not too expensive.
Inspiration: The designer believes that every kid has the magic to make their dreams come true－their curiosity, creativity, and imagination inspire. The designer also believes that all creatures on the earth are beautiful in their way – just like magic. The illustrator wants to use the unique animal illustrations to give both children and parents a concept of respecting all creatures on the planet. The usage of eco-friendly materials to take care of the future generation and protect our planet.
Project Duration: The project started in July 2019 in Taiwan and finished in July 2020 in Taiwan, and was exhibited in Taiwan in April 2019.
Operation Flow: Onesies are made by 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch and constructed with a lap-neck design to ensure smooth, hassle-free outfit and diaper changes. The brand label and care label are sewn on the outside of the product to avoid rubbing the baby's skin.

T-Shirt are made of 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch. Elastane rib collar. Double stitching at front collar. Resistant and well maintained. Double stitching at sleeves. The brand label and care label are sewn on the outside of the product to avoid rubbing the kid's skin.

Packaging: Sealed clothing bags maintain product's quality. Jiugongge-liked boxes help people to keep the products neat and clean.
Team Members: Designer: HsuanYun Huang
Illustrator: HsuanYun Huang
Photographer: HsuanYun Huang
Image Credits: Image #1,2,3,4,5,6,7,8,9: Designer HsuanYun Huang, 2020