Akbank ATM Primary Function: Interface Mesin ATM Otomatis naébbu Akbank T.A.S

Akbank ATM Primary Function: Interface Mesin ATM Otomatis naébbu Akbank T.A.S iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Antarmuka, Interaksi, sibawa Pengalaman Pengguna.

SalakaAntarmuka· 2021

Akbank ATM Primary Function: Interface Mesin ATM Otomatis

ᨑᨗ Akbank T.A.S

ᨀᨒᨗᨕᨙ: Akbank

Pammènangngé A' Design Award Salaka ri Katégori Antarmuka

42,235

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #114208

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Akbank ATM Primary Function: Interface Mesin ATM Otomatis

Akbank ATM iyanaritu interface berbasis web iya ripancaji untuk mesin teller otomatis. Interface-e ripaita ri layar 1024 lao 768 piksel na naddukung maega basa, termasu' basa Inggirisi', Jerman, Rusia, na Prancis. Dashboard iya ripersonalisasi mappaita isi berdasarkan pola tingkah laku pangguna na model keputusan keuangang. Tata letak iya sederhana na informasi iya cakka' mabbantu pangguna maccowe' tungke' langka. Pendekatang iya samanna mobile makkeguna interaksi iya to laloe, na rata-rata transaksi mala kira-kira seppulo detik lebbi' matteru' naiya riolo.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Akbank ATM Primary Function: Interface Mesin ATM Otomatis iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Akbank ATM Primary Function: Interface Mesin ATM Otomatis ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Akbank ATM Primary Function: Interface Mesin ATM Otomatis iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Ukurang & Kemasang: 1024px X 768px screens within an Automated-Teller-Machine device
Tag: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Téknologi Produksi: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Tantangeng Désain: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Panélitiang: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Inspirasi: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Wettu Proyék: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Alur Opérasi: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Paténg: Copyrights belong to Akbank T.A.Ş, 2020.
Anggota Tim: Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Krédit Gambar: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020