RYC Brand Identity Fungsi Utama: Identitas Merek by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2021

RYC Brand Identity Fungsi Utama: Identitas Merek

by Fengnan Lin

Client: Ryc

A' Design Award Tambaga Winner in Grafis Category

9,480

Verified Award Winner

Verify Award Status for #114458

ᨔᨄᨕᨗ ᨆᨀᨘᨀᨘᨕᨙ Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Fungsi Utama: Identitas Merek

Teks Buku: RYC Brand Identity iyanaritu identitas visual korporat iya ripancajiwi untu' séddi perusahaan e-commerce iya makkedde ri Guangzhou, China. Logo-é ripancaji polé ri tellu tanra bacaan: séddi tanra seru untu' pallolangeng, séddi koma untu' assabbarangeng, sibawa séddi titik untu' kasempurnang sibawa untu' assungengeng baru. Aksara R sibawa bentu' kereta belanja ripasieppui sibawa tanra-tanra bacaan-é untu' mangkalinggai industrié. Tanra bacaan ripakéi selaku basa iya risibawang ri tessitinajae wanua. Identitasé ripakéi ri kartu bisnis, lencana, buku catatang, kemasang pabbéré, sibawa tas kanvas, mappakéi foil pera' sibawa cétta layar (screen printing).

The Recognition

About the A' Design Award Tambaga

RYC Brand Identity Fungsi Utama: Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. RYC Brand Identity Fungsi Utama: Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. RYC Brand Identity Fungsi Utama: Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.