Tambaga Grafis · 2021
Self Help Graphics and Art Identitas Merek
- A' Design Award Tambaga 2021 in Grafis
- CLIENT: David Jimenez
- Estimated Number of Design Views: 9,089
- Verification code 7E02751D45 · Verify this award
Colors
About Self Help Graphics and Art Identitas Merek
Self Help Graphics and Art iyanaritu proje rebranding untu pusat seni komunitas ri East Los Angeles. Identitas baru iyaé mappaita nilai, misi, sibawa sejarah pusaka éngkaé, iya tuppué polé ri identitas budaya sibawa pemberdayaan politik seniman Chicana, Chicano, sibawa Latinx. Struktur grid hieroglif Aztek sibawa Maya mappakasiri' huruf display khusus sibawa logotype. Logotype-é ripottong nasibawang laser ri kaju MDF sibawa ricetak letterpress untu tambah tekstur. Poster-poster-é ricetak screen printing untu mappakalebbi sejarah percetakan pusaka éngkaé.
About the A' Design Award Tambaga
Self Help Graphics and Art Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Self Help Graphics and Art Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Self Help Graphics and Art Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Press Kit
- Unique Properties
- The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
- Dimensions & Packaging
- Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress. - Tags
- Grid, Geometric, Typeface, Typographic
- Production Technology
- The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
- Design Challenge
- Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art. - Research
- Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
- Inspiration
- Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
- Project Duration
- Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
