Bessi Grafis · 2022
Timing Sauce Branding
- A' Design Award Bessi 2022 in Grafis
- CLIENT: Timing Sauce
- Estimated Number of Design Views: 10,455
- Verification code B9A42FA42F · Verify this award
Colors
About Timing Sauce Branding
Timing Sauce iyanaritu proje’ branding iya ripancajiye untu’ pabbalu’ sauce. Jama-jamang énnaé kalebbui aseng merek baru, logo, kemasang, sibawa bahang pabalu’-balu’. Aseng iya riolóé mabbicara passalèng pasta, iya dé’é nasitujung sibawa produk iya ribalu’é, na ripilei aseng baru. Logo-é pake bentu’ abstra’ iya mappasénnungengngi sauce sibawa rupa mamményu. Ana’ tinajang warna napimping pemilianna palet, na maéga pa’gabungeng warna ricobai untu’ mappaita ari’-ari’ sibawa napessu ampu laling manré. Labbelaé ricittá ri PVC kilat tahang uwai, na riébbu tellu ukurang untu’ botolo’ 120, 150, sibawa 180 mililiter.
About the A' Design Award Bessi
Timing Sauce Branding iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Timing Sauce Branding ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Timing Sauce Branding mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
Press Kit
- Unique Properties
- Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique. - Dimensions & Packaging
- Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm - Tags
- Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
- Production Technology
- Label Material: PVC gloss label waterproof
- Design Challenge
- In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
- Research
- They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
- Inspiration
- In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
- Project Duration
- Hong Kong
