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Grundig Heinzelmann Limited Edition Filem Animasi Promosi naébbu Digital Panorama

Grundig Heinzelmann Limited Edition Filem Animasi Promosi naébbu Digital Panorama iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Platina ri Katégori Kompétisi Desain Film, Video, dan Animasi.


PlatinaFilm· 2021

Grundig Heinzelmann Limited Edition Filem Animasi Promosi

ᨑᨗ Digital Panorama

ᨀᨒᨗᨕᨙ: Digital Panorama

Pammènangngé A' Design Award Platina ri Katégori Film

252,882

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #118526

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Grundig Heinzelmann Limited Edition Filem Animasi Promosi

Grundig Heinzelmann Limited Edition iyanaritu séddi filem animasi promosi iya riébbué untu' radio iya nainspirasié pole ri désain masséjarahé. Radio Heinzelmann ripallebbangngi ri taung 1946 selaku radio kotta' aju iya riébbué dé' napaké tabung. Filem éwé napancaji paimeng warisan éwé naolai lino aju sibawa besi risika' iya sicoco'é. Sininna unsuru'na rimodél sibawa rianimasi ri laleng ruang tellu diménsi napaké grafik komputer. Filem éwé maddiolo annenna pulo sikonna ri laleng definisi tinggi paripurna nanacappu ri laleng séddi bili' iya mappunnai suasana rétro iyakiya modéreng.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Platina

Grundig Heinzelmann Limited Edition Filem Animasi Promosi iyanaritu pakoro A' Design Award Platina, pakalebbi iya malebbi tongeng iya ripabbere ri desain iya tongeng-tongengngi luar biasa, magello sibawa mabbuang siri. Pakoro Platina iyanaritu karya iya magello ri pappadecengeng, pasaksi ri wates pangissengeng, sibawa napaitai profesionalisme sibawa kecerdasan iya dena na sipulung ri tau mabbuat desain. Desain iyae ripakkirangngi mancaji karya iya lebbi riissengngi iya mappakalebbi estetika seddi zaman, ritulung kemakmuran masyarakat sibawa mappalaong wates seni, sains, desain sibawa teknologi. Grundig Heinzelmann Limited Edition Filem Animasi Promosi napaitai tingkak kesempurnaan iya sipulung sibawa narekko dena ripoji napabbaiccu lino mancaji tempe makessing. Grundig Heinzelmann Limited Edition Filem Animasi Promosi iyanaritu karya pakoro A' Design Award Platina iya mappabbura keinginan, mappatettong, mappagello sibawa mappabbura sukka malompo.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas
Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Ukurang & Kemasang
1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Tag
Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Téknologi Produksi
%100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Tantangeng Désain
The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Panélitiang
Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspirasi
Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Wettu Proyék
Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Alur Opérasi
This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Paténg
Copyrights belong to Arcelik A.S, 2019
Anggota Tim
Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Krédit Gambar
Video Credits: Emre GOREN

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