Ulaweng Acara · 2021
Lays Signature Pangalaman Merek Pop-Up
by PepsiCo Design and Innovation
- A' Design Award Ulaweng 2021 in Acara
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 96,677
- Verification code 61C1B8AAF7 · Verify this award
Colors
About Lays Signature Pangalaman Merek Pop-Up
Lays Signature iyanaritu séddi pangalaman merek pop-up naébbu ri seputarna kiripi lame. Iyaé pangalamangngé ripatentu ri onrong-onrong sementara ri lalenna pabbalu' eksklusif, nadéq bar kiripi mixology mancaji panggung baiccu'. Sining pabbisita mitai pertunjukang langsung iya naébbué rasa-rasa khusus sibawa lima ri yolona mennang. Bentuk téatrikal sibawa multi-sensori-é pasilingeri pahang passalenna pékkugi kiripi ripatala, ricoba-coba sibawa ripasibagé. Akkattana iyanaritu lettu ri pallanggang malolo iya mangke'éngngi pangalamang tongeng-tongeng sibawa appasibagéng sosial. Pamula riyoloé ripallebbangngi ri toko besar Lane Crawford.
About the A' Design Award Ulaweng
Lays Signature Pangalaman Merek Pop-Up iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Lays Signature Pangalaman Merek Pop-Up ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Lays Signature Pangalaman Merek Pop-Up mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.
Press Kit
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
