Beat Coffee Disain Identitas Merek by Paul Meeuwsen

Beat Coffee Disain Identitas Merek by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2021

Beat Coffee Disain Identitas Merek

by Paul Meeuwsen

Client: Beat Coffee

A' Design Award Tambaga Winner in Grafis Category

10,289

Verified Award Winner

Verify Award Status for #119537

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beat Coffee Disain Identitas Merek

Beat Coffee iyanaritu disain identitas merek sibawa kemasan untuk séddi perusahaan kopi. Pembaharuan mérek nappa mammula sibawa pemahang pasar, review pesaing, sibawa saran pelanggang, iya membentuk strategi sibawa posisi mérek. Posisi éro dipannessai lalo laleng ungkapan Serious Fun Coffee, iya mappasitujué nada bicara sibawa mappasiéwa pakkasiwiang, musik, sibawa kopi. Suara pamiliki perusahaan ripakéi untuk paddupai tanra mérek éro. Ide iya sama ripaéwa toi ri laleng kantong kopi iya riacetta’, iya maddupai lalo laleng téknologi augmented reality. Tujuang na iyanaritu untuk mancaji séddi mérek iya mabusung, mappusatkang ri pelanggang, sibawa masenang-senang.

The Recognition

About the A' Design Award Tambaga

Beat Coffee Disain Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Beat Coffee Disain Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Beat Coffee Disain Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey