Soda Grocery Fungsi Utama: Kemasan Anrè by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award Bessi in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.
BessiGrafis· 2021
Soda Grocery Fungsi Utama: Kemasan Anrè
Client: Macau University of Science and Technology
A' Design Award Bessi Winner in Grafis Category
Verified Award Winner
Verify Award Status for #120521The Design
About Soda Grocery Fungsi Utama: Kemasan Anrè
Book Text: Soda Grocery iyanaritu desain kemasan untu anrè oleh-oleh iya ridagangngé lao ri tau-tau pole ri Macau. Basa desainna riala polé ri kemasan mercon iya ripabbué ri Macau ri lalenna abbe’ maduapuloé. Gambara eppa’ makkunraié iya nalaleng polé ri kemasan bolaonaé riulléi mabbaru selaku ilustrasi kontemporer sibawa ricetak sibawa warna iya mabbanciasengngé. Eppa’ kemasan anré nasitujuang ilustrasi-ilustrasiéro, na tungke dus mangkalinga 185 sibawa 145 sibawa 55 milimeter. Kertas bungkusan ricetakengngé sibawa label lalenna riwessai sibawa téknik embossing, salapu ultraviolet, bronzing, sibawa die cutting. Desainiéwé tette’ mattahang ciri kedaérahengngé sitinaja namétau'i pappéneddingeng modéren.
The Recognition
About the A' Design Award Bessi
Soda Grocery Fungsi Utama: Kemasan Anrè iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Soda Grocery Fungsi Utama: Kemasan Anrè ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Soda Grocery Fungsi Utama: Kemasan Anrè mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Update to the local graphic packaging design language during the history
- Dimensions & Packaging
- Width 185mm x Depth 145mm x Height 55mm
- Tags
- package, brand, inheritance, graphic, illustration
- Production Technology
- Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
- Design Challenge
- Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
- Research
- Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
- Inspiration
- The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
- Project Duration
- The project started in Macau in March 2020 and will be completed in Macau in June 2020.
- Operation Flow
- In order to facilitate the use of mass consumers, the most common packaging method is adopted
- Team Members
- Shenfan Lan
JingWen Xu - Image Credits
- Shenfan Lan/JingWen Xu
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