Artificial Intelligence In Design Matériali Pamasaranga Acara by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Salaka in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.
SalakaGrafis· 2021
Artificial Intelligence In Design Matériali Pamasaranga Acara
by Min Huei Lu
Client: Academy of Art University
A' Design Award Salaka Winner in Grafis Category
Verified Award Winner
Verify Award Status for #120552The Design
About Artificial Intelligence In Design Matériali Pamasaranga Acara
Desaing grafis iyaé rippabarangngi lino gambara kako AI naéwa patturiolong paradesainer ri wettué mabéla. Rippabarangngi kako AI napassédéangngi kalabbiri'é konsumen mapparissongngi iya, sibawa kako kreatipitas mappadécéngngi séni, sains, teknik, sibawa desaing. Konperensi AI ri Desaing Grafis iyyanaritu acara 3 esso ri San Francisco, CA ri wulang Nobember. Seuwa-seuwa essowé de'ga workshop desaing, céramah daripada pembicarawé marellau.
The Recognition
About the A' Design Award Salaka
Artificial Intelligence In Design Matériali Pamasaranga Acara iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Artificial Intelligence In Design Matériali Pamasaranga Acara ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Artificial Intelligence In Design Matériali Pamasaranga Acara iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
- Dimensions & Packaging
- Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2" - Tags
- Artificial Intelligence, Design, Technology
- Production Technology
- Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
- Design Challenge
- The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
- Research
- The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
- Inspiration
- According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
- Project Duration
- The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
- Operation Flow
- Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
- Image Credits
- Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu
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