Heheqingtian Identitas Merek Teh by Zi Huai Shen

Heheqingtian Identitas Merek Teh by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2021

Heheqingtian Identitas Merek Teh

by Zi Huai Shen

Client: Heheqingtian

A' Design Award Tambaga Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Heheqingtian Identitas Merek Teh

Heheqingtian iyanaritu identitas merek teh nariyolo untuk ruang pengalaman kaminang tudang teh sibawa budaya, iya lahiya paimeng polé ri bola bentuk gaya Jepang ripunna. Identitas iyaé mammulai sibawa pikkiran passibumpungeng. Bentuk pintu bolaé ripasicoé sibawa aksara Cina He untuk mappaissengeng sumangeq mattéang teh sibawa bettuanna sipulung sibawa mallebbang massuro. Rancangan iya matenneq mappaisseng suasana tennang wettu mancaji nasikasi teh sibawa monro-monro. Kaca teh riébbu polé aju sibawa struktur tenon-mortise iya dé’ naparelluangngi léng, mattulung carana lestari ri lino.

The Recognition

About the A' Design Award Tambaga

Heheqingtian Identitas Merek Teh iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Heheqingtian Identitas Merek Teh ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Heheqingtian Identitas Merek Teh mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Dimensions & Packaging: Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
Tags: Branding design, Package design, Traditional culture, Asian design
Production Technology: Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
Design Challenge: The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
Research: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Inspiration: Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
Project Duration: The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
Operation Flow: The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to SUMP DESIGN / Heheqingtian
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019