Pride Jam Ale' by Alex Donahue is a highly esteemed winner of the very prestigious 2021 A' Design Award Bessi in Desain Perhiasan Competition Category.

BessiPerhiasan· 2021

Pride Jam Ale'

by Alex Donahue

Client: Alex Donahue

A' Design Award Bessi Winner in Perhiasan Category

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Verified Award Winner

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Colors

The Design

About Pride Jam Ale'

Pride iyanaritu jam ale' unisex ripakalebbi'i polé ri pesta pride iya ripogau' tungke' taung ri sininna linoé. Jarung oro', menne', sibawa detté' natiwi'i enneng warna pelangi, sibawa tuli mattama' ri yolo bidangngé, mébbu susunang iya mallinono-linono ri wettu esso. Ri wettu tengngasso sibawa tengngabengngi, sininna jarungngé situjuang mébbu pelangi iya cappu'é, iyanaritu tanra assamaturuseng. Kotakna riyébbu'i polé ri baja tahang karat IP cella', enrengngé engka lug iya massubbu' na masséwang sibawa poloé kaluku cella' tanpa siwa. Ri lalempi kotaka iya 40 mm battowana engka pergerakang quartz Jepang.

The Recognition

About the A' Design Award Bessi

Pride Jam Ale' iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Pride Jam Ale' ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Pride Jam Ale' mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch features six colors that continually move about the face. Twice a day, at both noon and midnight, the colors come together to create the shape of a rainbow. Beauty comes in all colors and is heightened by those colors' alignment. Show your pride with this meaningful timepiece.
Dimensions & Packaging: The watch weighs .5 lbs, the case's diameter is 40mm and made from Black IP Stainless Steel. The case height is 8.85mm (0.35"). Inside the case, the watch contains a Japanese quartz movement. The watch is water-resistant up to 3 ATM. The band size is 20mm. The band is black and made from leather.
Tags: Pride, LGBTQ+, Rainbow, Unity, Kinetic
Production Technology: The pride watch is unisex. It is made of black stainless steel with hidden lugs that connect the band seamlessly. The watch was developed from a combination of watercolor painting, drawing, technical drawings, and models were made using digital design software.
Design Challenge: The design challenge was to create a watch where the primary imagery was part of the watch's function rather than an applied graphic. The hour, minute, and second hands move about the watch, creating varied compositions throughout the day. The watch hands are colorful, but the case and band provide a monochrome, elegant backdrop.
Research: After extensive research on the symbolism of the LGBTQ rights global movement, it was found that the rainbow is the most prevalent symbol. Several design concepts were then created using the rainbow, with the selected option as one in which the hour, minute, and second hands are the rainbow and move about the watch. This was preferred over a graphic application of the rainbow for two reasons: 1. The rainbow would become intrinsic to the function of the watch, 2. The hands come together and form the rainbow, which is a metaphor for unity.
Inspiration: The pride watch is a timepiece dedicated to those individuals who have bravely stood with pride for the rights of all people. The design is inspired by pride parades that occur annually worldwide, which focus on the global civil rights movement for lesbian, gay, bisexual, transgender, non-binary, and queer social acceptance.
Project Duration: Alex Donahue created the conceptual and technical drawings in Fall 2019. The watch began production in Spring 2020 and was released in Summer 2020. It has been bought by design stores and individuals throughout the world.
Operation Flow: The watch continually transforms as the rainbow bands move about the case to indicate the hour, minute, and second. They align at midnight and noon to form a full rainbow, a symbol of unity.
Team Members: Alex Donahue
Image Credits: All photos copyright: Project Watches