The Book That Grew Panduang Makkampi Wella naébbu Fabiano Dalmacio iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Platina ri Katégori Kompétisi Desain Seni Rupa dan Instalasi Seni.
PlatinaSeni Rupa· 2021
The Book That Grew Panduang Makkampi Wella
ᨀᨒᨗᨕᨙ: Rothco, part of Accenture Interactive
Pammènangngé A' Design Award Platina ri Katégori Seni Rupa
Pammènangngé Anugérah Naparessoi
Paressoi Status Anugérah untu #122969ᨉᨙᨔᨕᨗᨊᨙ
ᨄᨙᨑᨗᨖᨒ The Book That Grew Panduang Makkampi Wella
The Book That Grew iyanaritu séddi panduang makkampi wella riyébbu untu' sining pattani ri Irlandia. Iyaé kitta'é mappaita seppulo pappagguruang sibawa seppulo pangaja praktis iya nattuju untu' pédécéngi asustainabilitasengngé sibawa asarongengngé. Seppulo langkaé pimpingngi sining pattanié lao ri seppulo aggiliréng makkampi wella ri tungke' taung sibawa wassélé' seppulo ton wella ri tungke' héktar. Tungke' leppa, ada sibawa diagram riyébbu ri ure' wella tuwoé, ripimping molai saloreng ri wettu attuwongeng siyagangngaré minggu ittana. Sining prosés attanéngeng iya masussaé ripakatajang molai simbol-simbol iya riyébbu mallaingngé, na séddi leppa iya wedding rilebba' mattiwi kunci simbol-simbolna.
ᨄᨂᨑᨁᨙ
ᨄᨙᨑᨗᨖᨒ A' Design Award Platina
The Book That Grew Panduang Makkampi Wella iyanaritu pakoro A' Design Award Platina, pakalebbi iya malebbi tongeng iya ripabbere ri desain iya tongeng-tongengngi luar biasa, magello sibawa mabbuang siri. Pakoro Platina iyanaritu karya iya magello ri pappadecengeng, pasaksi ri wates pangissengeng, sibawa napaitai profesionalisme sibawa kecerdasan iya dena na sipulung ri tau mabbuat desain. Desain iyae ripakkirangngi mancaji karya iya lebbi riissengngi iya mappakalebbi estetika seddi zaman, ritulung kemakmuran masyarakat sibawa mappalaong wates seni, sains, desain sibawa teknologi. The Book That Grew Panduang Makkampi Wella napaitai tingkak kesempurnaan iya sipulung sibawa narekko dena ripoji napabbaiccu lino mancaji tempe makessing. The Book That Grew Panduang Makkampi Wella iyanaritu karya pakoro A' Design Award Platina iya mappabbura keinginan, mappatettong, mappagello sibawa mappabbura sukka malompo.
ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ
ᨀᨗ ᨄᨙᨑᨙ
ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.
- Sipa Khas
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- Ukurang & Kemasang
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - Tag
- book, design, Ireland, grass, farming, bank
- Téknologi Produksi
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Tantangeng Désain
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Panélitiang
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspirasi
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Wettu Proyék
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Alur Opérasi
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Anggota Tim
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Krédit Gambar
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
Sponsori
Jélajahi Lampéi ri Designers.org
Sappai produk, layanan sibawa kasempatan polé ri mitra iklang idi.
ᨒᨕᨙᨅᨗ ᨍᨒᨍᨒᨗ
ᨉᨙᨔᨕᨗ ᨔᨗᨄᨉᨙ
ᨍᨒᨍᨒᨗ ᨒᨕᨙᨅᨗ ᨉᨙᨔᨕᨗ ᨆᨊ ᨄᨂᨑᨁ ᨄᨉ ᨀᨈᨙᨁᨚᨑᨗ ᨔᨗᨄᨉᨙ, ᨊᨄᨗᨒᨙ ᨄᨉ ᨀᨘᨕᨒᨗᨈᨔ.
