Platina Kemasan · 2021
Pepsi NFL Limited Edition Pakkébungkusna Kaléng Inungeng
- A' Design Award Platina 2021 in Kemasan
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Pakkébungkusna Kaléng Inungeng
Pepsi NFL Limited Edition iyanaritu séuwa séré kaléng inungeng iya riébbué untu' pasa'é ri Mexico. Eppa kaléng pakalebbi'i eppa tim football Amerika: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders sibawa New England Patriots. Tungke' kaléng paké'i palet warna timna. Séuwa gaya gamba' iya madinamis mappaitangngi pamaing sibawa ukkuran iya ripakalebbi untu' mappaitangngi sipa' fisi'na olahragaéwé. Kaléngngéwé riébbu polé ri aluminium sibawa ricéta' paké céta' offset definisi matanré. Séréwé risambungngi lao ri séuwa kampanye digital sibawa ribalu' ri toko sibawa online.
About the A' Design Award Platina
Pepsi NFL Limited Edition Pakkébungkusna Kaléng Inungeng iyanaritu pakoro A' Design Award Platina, pakalebbi iya malebbi tongeng iya ripabbere ri desain iya tongeng-tongengngi luar biasa, magello sibawa mabbuang siri. Pakoro Platina iyanaritu karya iya magello ri pappadecengeng, pasaksi ri wates pangissengeng, sibawa napaitai profesionalisme sibawa kecerdasan iya dena na sipulung ri tau mabbuat desain. Desain iyae ripakkirangngi mancaji karya iya lebbi riissengngi iya mappakalebbi estetika seddi zaman, ritulung kemakmuran masyarakat sibawa mappalaong wates seni, sains, desain sibawa teknologi. Pepsi NFL Limited Edition Pakkébungkusna Kaléng Inungeng napaitai tingkak kesempurnaan iya sipulung sibawa narekko dena ripoji napabbaiccu lino mancaji tempe makessing. Pepsi NFL Limited Edition Pakkébungkusna Kaléng Inungeng iyanaritu karya pakoro A' Design Award Platina iya mappabbura keinginan, mappatettong, mappagello sibawa mappabbura sukka malompo.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
