Kairi Murakami Brand Identity Redesign by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2021

Kairi Murakami Brand Identity Redesign

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

A' Design Award Tambaga Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Kairi Murakami Brand Identity Redesign

Kairi Murakami iyanaritu rédesain identitas mérek napancaji untu' séddi hotel ri Pulau Iki, Nagasaki, Jepang. Simbolo'é mappasituru ri kanji Ichi, iya bentu'na séddi garis mallebba', naéngka toi ri aseng hotel'é. Garisi'éro mappaéngngerangngi toi ri pamandangang Teluk Yunomoto, iya mancaji pamandangang uluwang naitai tamu'é ri wettu labu'na. Logo'éwé nasusun polé ri garis-garis mallurus sibawa bulu-bulu, mappaita séddi tampa' iya mawatang sibawa mabbékkeng ri ati. Wanna-wanna'é makkéguna gradasi iya mappaéngngerangngi ri labu esso. Identitas'éwé ripakéi ri tanda-tanda bola, kartu bisnisi, sibawa kertas resmi hotel'é, mappaitangngi hotel'éro selaku bola maduanna tamu'é.

The Recognition

About the A' Design Award Tambaga

Kairi Murakami Brand Identity Redesign iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Kairi Murakami Brand Identity Redesign ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Kairi Murakami Brand Identity Redesign mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi