City Ambassadors School Identitas Merek Tipografis by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award Salaka in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.
SalakaGrafis· 2022
City Ambassadors School Identitas Merek Tipografis
Client: Tanya Dunaeva
A' Design Award Salaka Winner in Grafis Category
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- Verified Award Winner
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The Design
About City Ambassadors School Identitas Merek Tipografis
Marenna kedo-kedo nalémpuki laleng onrong lawasé nappa dé'na muwapi makkedai kotayé sibawa simbol maccana séuwana. Rilalénna maéga naisseng kotayé, dutana ambasadora naléttui naisseng maégami, siduppai anré guru naléttui naisseng primer ri sakolana. Ripangngaderengngi identitas, natanngai solusi tipografis ripancajinna prinsip eklektisisme tipografis: aksara nasional lawasé nariunrukeng sibawa aksara kursif sibawa font naiyassengeng seniman avant-garde. Warna natanngai marennang: merah maraja mancaji.
The Recognition
About the A' Design Award Salaka
City Ambassadors School Identitas Merek Tipografis iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. City Ambassadors School Identitas Merek Tipografis ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. City Ambassadors School Identitas Merek Tipografis iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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