Doaba Dhaba Fungsi Utama: Kemasan Anrè'-anrè' Mattarettong by Akkshit Khattar

Doaba Dhaba Fungsi Utama: Kemasan Anrè'-anrè' Mattarettong by Akkshit Khattar is a highly esteemed winner of the very prestigious 2022 A' Design Award Tambaga in Produk Berkelanjutan, Proyek sibawa Desain Hijau Competition Category.

TambagaProduk Berkelanjutan· 2022

Doaba Dhaba Fungsi Utama: Kemasan Anrè'-anrè' Mattarettong

by Akkshit Khattar

A' Design Award Tambaga Winner in Produk Berkelanjutan Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Doaba Dhaba Fungsi Utama: Kemasan Anrè'-anrè' Mattarettong

Teksè Buku: Doaba Dhaba iyanaritu sistem kemasan anrè'-anrè' mattarettong iyya ridesain untuk séddi dapur cloud ri India. Anrè'-anrè' utama ripakéngngi ri laleng handi, kokang tana iyya ripancaji nasibawa lima ri parajenna tau maccowé ri onrong séro-séro, ritongkoi paké tongko tana enrengngé rilekkeng label ri lehereng handi'é. Roti sibawa naan ritakképpo'i ri leko' loka baru' iyya risaréngngi paké benang jute. Iya duwa jeneng anrè'-anrè' éro nainappa riputtama ri laleng kanto' iyya ripancajiiwi bahang kertas iyya rifaddaupang paimeng. Bahang-bahang iyaé mabbiodegradasi sibawa mennang menggantiang plastik séddi pale pake. Assiturusengngé ripogau' paké oto listrik untuk kurangi jejak karbon.

The Recognition

About the A' Design Award Tambaga

Doaba Dhaba Fungsi Utama: Kemasan Anrè'-anrè' Mattarettong iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Doaba Dhaba Fungsi Utama: Kemasan Anrè'-anrè' Mattarettong ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Doaba Dhaba Fungsi Utama: Kemasan Anrè'-anrè' Mattarettong mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Dimensions & Packaging: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Tags: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Production Technology: Handcrafted clay pots, Banana leaf & Recycled Paper
Design Challenge: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Research: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Inspiration: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Project Duration: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Operation Flow: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.