Fantasy Factory Toko Pajjualan by SIG Design

Fantasy Factory Toko Pajjualan by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Ulaweng in Desain Ruang Interior na Pameran Competition Category.

UlawengInterior· 2022

Fantasy Factory Toko Pajjualan

by SIG Design

Client: Nayuki

A' Design Award Ulaweng Winner in Interior Category

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Verified Award Winner

Verify Award Status for #127744

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fantasy Factory Toko Pajjualan

Pabbéngeng massiworo madécéng makkédato patténnang oti ri laleng tokona sibawa poko panggissengeng pajjualanná, mappasitujui sektor téh, pajjualan, kaddo bébéré IP, siagang bar wéttu mappakkuwa toko pabbéngeng mareppe-reppe fungsi. Konsép desaingé FTY riallé makkédato Factory. F naritandai Fair. Manéngngé tau maréppéa siagang maréppéa kategori barang pajjualan, laleng tokona naripikkirié madécéng pasana. T naritandai Time. Aléwangé tokona riallé makkédato alléwangé langié mabbéré-béré, ripasulé alléwangé wéttué masédding esso. Y riaseng You (pangngingingé). Malléppanna You ri laleng ceraminé rippalempi lao ala interaktif mareppe-reppe dimensi.

The Recognition

About the A' Design Award Ulaweng

Fantasy Factory Toko Pajjualan iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Fantasy Factory Toko Pajjualan ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Fantasy Factory Toko Pajjualan mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019